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Enterprise Process Transformation

Revitalizing a critical workflow to drive user adoption from under 16% to over 80%.

3 year
Senior Product Manager at WorkSafeBC
EnterpriseAgileProcess ImprovementAdoption
Case Study: Enterprise Process Transformation

The Problem

Understanding the challenge

A key digital service had a completion rate of less than 16%, forcing the majority of users into a manual, high-cost call center process. The team's capacity was strained, and user satisfaction was low.

Key Challenges

  • Low user engagement and retention rates
  • Competing priorities across multiple teams
  • Limited data visibility and insights

The Solution

Strategic approach and implementation

I implemented a new Agile product development process that increased team capacity by 38%. We used this newfound capacity to focus on user-centered design, iterative improvements, and a clear adoption strategy for the failing workflow.

The Results

Quantifiable impact and business outcomes

80%

Workflow Completion Rate

38%

Increase in Team Capacity

15%

Decrease in Call Volume

67%

Adoption in 90 Days

Business Impact

The project dramatically improved user satisfaction, significantly reduced operational costs for the organization, and demonstrated the power of combining process improvement with a user-centric product mindset in an enterprise environment.

Leadership Insight

Key learnings and strategic takeaways

Key Learnings

  • Improving team process is a prerequisite for improving the product.
  • Even in large enterprises, focusing on the user experience drives significant business results.
  • Clear adoption and communication plans are as important as the technology itself.

What's Next

Apply the same user-centered framework and Agile processes to other underperforming digital services within the organization.

Deep Dive Available

I have detailed technical documentation and specific KPIs available for this project. Let's discuss how these insights apply to your current roadmap.